Mission Safer Roads

MISSION SAFER ROADS

Mission Safer Roads is a citizen-led road safety initiative founded with a singular objective — to save lives on Indian roads through awareness, empathy, and responsible behavior.

Founded in 2008, the mission focuses on addressing one of India’s most critical yet preventable challenges: road fatalities caused by indiscipline, lack of awareness, and delayed emergency response.

At the heart of Mission Safer Roads lies the belief that every citizen is a first responder. The initiative strongly advocates:

GIVING WAY TO AMBULANCE
Immediate assistance during emergencies
Good Samaritan behavior
Helmet usage and correct helmet selection
Self-discipline and empathy among road users

Through 2,500+ voluntary awareness sessions, the mission has reached over 250,000+ citizens via schools, colleges, corporates, RTO programs, public events, and digital platforms. The initiative places special emphasis on youth engagement, recognizing young road users as the key drivers of long-term change.

Mission Safer Roads also actively supports emergency response by deploying two-wheeler ambulance volunteers during high-density public events, ensuring faster first aid and lifesaving intervention.

This initiative operates on a strictly non-commercial and voluntary model, driven by the belief that saving lives is a collective responsibility, not a paid service.

Vision:
To create an India where every road user practices empathy, discipline, and responsibility, and where no life is lost due to ignorance or delayed action.

Core Message:
“ALWAYS GIVE WAY TO AMBULANCE. EMPATHIZE. SOMEDAY, IT COULD BE YOU.”

Join Mission Safer Roads Today

Ready to make a difference? Join Mission Safer Roads today and become a volunteer. We welcome individuals of all ages and backgrounds, and look forward to working with you.

The Person

Kalyanaraman Venkatesan

A Biker by Passion and an IT Professional by the day.

While my technical inclination led me into the IT sector, my deep desire to contribute to societal welfare guided me toward a larger purpose beyond my profession.

My journey toward road safety began in 2008, driven by a mission to save lives on Indian roads. It started with the cause of “Giving Way to Ambulance” and gradually expanded to creating awareness around Helmets and Road Safety. As part of this initiative, I also volunteer as a two-wheeler ambulance rider during major events such as the Palkhi and Ganesh festivals, helping bridge the critical time gap between an incident and the arrival of a four-wheeler ambulance.

My passion for riding and driving eventually evolved into a clear and committed mission — MISSION SAFER INDIAN ROADS. Over the past 15 years, I have dedicated myself to first understanding road safety challenges and then educating society on the importance of self-discipline, awareness, and responsible behavior on Indian roads. This sustained effort has been formally titled MISSION SAFER ROADS!

As a responsible citizen, several social issues concern me, but one cause especially close to my heart is the importance of GIVING WAY TO AMBULANCE and enabling immediate help during emergencies. I have consistently worked to promote awareness about the GOOD SAMARITAN principle by sensitizing citizens to respond promptly and responsibly when they encounter an ambulance with its siren on.

My quest to spread awareness led me to identify the right platforms to begin this campaign. I firmly believe that youth and today’s generation are the key stakeholders on Indian roads. Schools, colleges, and corporates have provided me with a wide platform to address the fundamental need for traffic discipline and adherence to road rules. My sessions typically begin with the importance of HELMETS, including how to choose the right one for protection, and gradually converge on cultivating empathy for fellow road users, especially ambulance drivers.

I have also been privileged to be one of the Grantees of the UL YSA Program – Safer Roads, Safer India.

To date, I have conducted 2,500+ awareness sessions across schools, colleges, corporates, RTOs, social media platforms, and public forums, reaching over 250,000+ people through both in-person and digital engagements. These sessions have reached students, teachers, professionals, and citizens at large. Several corporates have demonstrated solidarity with this cause by dedicating valuable workforce time, enabling me to engage with thousands of additional participants. I also regularly conduct awareness sessions for driving license applicants at the RTO, Pune.

All my sessions are completely voluntary, and I do not seek or accept any monetary benefit for this work.

My pet cause remains GIVING WAY TO AMBULANCE. I promote this message through a simple yet powerful visual — a plate mounted on my bike that reads:
“ALWAYS GIVE WAY TO AMBULANCE. EMPATHIZE. SOMEDAY, IT COULD BE YOU.”

The impact of this message has been significant, and I sincerely hope it stays with people, prompting them to act responsibly the moment they see an ambulance struggling through traffic.

Mission Safer Roads